June 2016

How to Setup Custom Campaigns in Google Analytics in 5 steps

Last week we discussed how to track the performance of specific marketing initiatives. In this week’s post, we’ll see how exactly to set up custom campaign tracking in Google Analytics. In this post, you’ll see how easy is to use Custom Campaigns and you’ll get some ideas about what type of campaigns you can track …

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The Importance of Bold and Strong Tags in SEO

If you’re doing some research on on-site SEO techniques, you’ll probably find many articles claiming that putting keywords in bold (by using <B> and strong <STRONG> HTML tags) and italic (<I> and <EM> tags) has a positive impact on web pages’ rankings. But is that true? Will you improve your Google rankings by simply bolding …

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