I’ve been working on WordPress for almost 8 years, and by now I am confident that I can build a small company website or a blog easily. But web design has never been one of my strengths. Even though I work on websites every day and I have a very good understanding of user experience, …
Top 5 Affordable WordPress Themes with Pre-Made Demo Websites? Read More »
WeChat is a strong marketing tool for brands entering the Chinese market. In addition, each company has to decide if you want to open a Wechat service account as a foreign company or as a Chinese company. If you have a legal business entity in China, you should be allowed to apply for a Chinese account (check below). What to consider …
How to open a WeChat official account? (Step-by-Step Guide) Read More »
I was recently working on a new website where I needed to add a map of places specifically selected by my client. He had already saved all places and addresses to his Google Maps profile, but to my surprise, it turned out that it’s not easy to embed his Google Maps lists on a webpage. …
How to Add a List of Saved Google Maps Places to a Website? Read More »
When your business and sales are dependent on PPC advertising, it can be very frustrating to see your Google Ads suspended. This will have an imminent impact on your sales and business. A common reason to have your account suspended is because of “Suspicious Payment Activity”. As this warning message is very vague, many people …
If you’re interested and SEO and constantly optimizing your website, you must have heard of index, noindex, follow, nofollow….and wonder what the heck people are talking about? In my SEO audits, for example, I’m extensively looking at the website’s linking structure and analysing the internal links that are followed vs. nofollowed, indexed vs. noindexed. In …
Difference Between NoIndex and NoFollow Tags and How to Use Them in SEO? Read More »
If you’re looking at different digital marketing strategies to grow your online business, you’ve probably heard of blogger outreach. The idea behind a blogger outreach campaign is that a company, in seeking exposure for a product or service, leverages influencers who have established a substantial following, asking them to write about it in exchange for free access to …
Every business that’s serious about search engine optimizations has one main goal: reach the top 3 organic search results on Google. Naturally one of the main KPIs in SEO projects is the organic position on your targeted keywords. For most of my clients, it’s obvious that their positions in the search engine result pages (SERPs) …
As an SEO Specialist in China, a lot of my freelance projects consist of performing website search engine optimization for Baidu: the most popular search engine in China. In 2019, Baidu is estimated to detain 67.09% of the search engine market share in China, followed by Sogou (18.75%) and Shenma (6.84%). There are many differences …
Google has officially announced that at the end of this month (Sept. 2019) they’ll be removing the average position metric from Google Ads and will be introducing some new metrics to help advertisers better understand where their ads appear on the search results page. This announcement caused confusion among many advertisers because many people are …
Average position is gone. New ad position metrics in Google Ads Read More »
Choosing a good domain name is the first important step you take to build a website. Choosing an authoritative, SEO-friendly domain name is the first important step you take to optimize and build the online visibility of this website. Most people interested in the subject would know that it’s important to choose keyword-rich domains, with …
The use of hyphens (dashes) in domain names: good or bad for SEO and users? Read More »
