Regardless of the fact that almost every pre-build website has internal search functionality, many website owners neglect the importance of the internal search. A lot of my clients, for example, don’t track internal search queries or don’t take time to redesign the search box or to test different designs. At the same time, if a …
5 Things to Consider Before Adding an Internal Search Engine to Your Website Read More »
Develop an iOS app is expensive, takes time and resources. That’s why it’s always very disappointing when your new iOS app doesn’t reach potential customers. If you are in this position, you are probably looking for marketing tactics to promote and increase the visibility of your iOS app. In this article, I’m speaking about 6 …
How to promote your APP on the Apple App Store: 6 ideas Read More »
Last week I came across another client’s website that was using an H1 tag on an image file. I did some research on the topic and I was surprised to see that many people are actually following this practice. Because this situation occurs to me for a second time, I decided to write a short …
To build a quality landing page you mainly need help from 3 people: web designer, web developer, and COPYWRITER. Unfortunately, very often site owners oversee the importance of the copywriter and prefer to write content by themselves or to delegate this task to someone from the company. But crafting copy for a landing page is …
Each day, an average of 92,000 articles are posted on the web. Big publishers, such as The Huffington Post, Forbes, BuzzFeed are ahead of the game. For reference: The Huffington Post produces at least 1,200 pieces of content a day, and Forbes produces 400 (with 1,000 contributors). At the same time, WordPress users produce about …
9 Must-Have Ingredients That Will Make Your Blog Post Stand Out Read More »
A few weeks ago, one of my clients started seeing a spike in referral traffic in Google Analytics. Of course, he got excited, thinking that his website is getting popular, people are linking and visitors are coming. Unfortunately, that wasn’t true. You don’t need to be a Google Analytics expert to see that all the …
What is Referral Spam and How to Recognize it in Google Analytics Read More »
—NOTE: In September 2018, Google officially depreciated the “converted clicks” metric in all accounts. All advertisers who were using the metric for bidding and reporting were automatically migrated to the new conversion metric. —- If you have an extensive AdWords experience, you probably already have an understanding of the differences between Converted Clicks and Conversions, when you …
What’s the difference between conversions and converted clicks in Google Analytics? Read More »
Ask a website owner what he’d like most for his website, and he will probably reply: “more traffic”.As an SEO freelancer my goal is also to bring more targeted traffic to my clients’ website. Fortunately, there are many ways you can increase traffic on your website. In today’s post, I’ll be going to look at …
If you are an SEO and digital marketing consultant you must certainly know that Google’s search results can vary from one person to another, using the same search term. But probably not all of your clients are aware of that. Recently a client of mine saw his website on the first page of Google when actually his …
Why Google Rankings Vary From One User to Another? Read More »
In my practice as an SEO consultant in China, I often get approached by foreign companies that are looking to increase their online presence on the Chinese market. Naturally, foreign companies are not only looking at Chinese marketplaces but are also interested in the most popular Chinese social networks. And when it comes to social …
7 Facts About Official Wechat Accounts Every Non-Chinese Business should know Read More »
