What is Referral Spam and How to Recognize it in Google Analytics

A few weeks ago, one of my clients started seeing a spike in referral traffic in Google Analytics. Of course, he got excited, thinking that his website is getting popular, people are linking and visitors are coming. Unfortunately, that wasn’t true. You don’t need to be a Google Analytics expert to see that all the […]

What’s the difference between conversions and converted clicks in Google Analytics?

—NOTE: In September 2018, Google officially depreciated the “converted clicks” metric in all accounts. All advertisers who were using the metric for bidding and reporting were automatically migrated to the new conversion metric. —- If you have an extensive AdWords experience, you probably already have an understanding of the differences between Converted Clicks and Conversions, when you […]

Why Google Rankings Vary From One User to Another?

If you are an SEO and digital marketing consultant you must certainly know that Google’s search results can vary from one person to another, using the same search term. But probably not all of your clients are aware of that. Recently a client of mine saw his website on the first page of Google when actually his […]

7 Facts About Official Wechat Accounts Every Non-Chinese Business should know

In my practice as an SEO consultant in China, I often get approached by foreign companies that are looking to increase their online presence on the Chinese market. Naturally, foreign companies are not only looking at Chinese marketplaces but are also interested in the most popular Chinese social networks. And when it comes to social […]

What is Duplicate Content and Its Effect on SEO?

Last week I spoke with a client about his company’s blog and I gave him a few suggestions on how he could increase the engagement and improve the SEO of its website by using blog articles. I was very surprised to see his negative reaction to the idea of re-posting his LinkedIn articles on the […]

Another 10 Blog Post Ideas for your Company Blog

Last week I wrote about 10 ideas for blog articles to support your content marketing strategy. In this post, I’m giving you another 10 ideas for blog posts that you could use when you run out of inspiration for your business blog. 1. Company news There’s a lot of options when it comes to company […]

How to Set Realistic SEO Goals for a Small Business?

In my practice as an SEO freelancer I often meet clients who have just created their website and now they only want one thing: to get ranked on the first page of Google. For these people, success is defined by “being on the first page” full stop. In my job I often have to explain that while being […]

10 Blog Post Ideas for Your Business

If you’ve recently started your first business blog, you may soon discover that writing a corporate blog is not so easy as it may seem. You should carefully pick the subjects of your articles and offer high-quality content, that interests your readers and is related to your business niche.You need to think about how to […]

What is Image Alt tag and Is It Important for SEO?

One of the most common SEO mistakes I see on websites is the absence of Alt tags on images. I suppose that many webmasters underestimate the importance of the Alt tag because they don’t understand its role in SEO. In this article, I’ll explain what’s the function of the Alt tag in Search Engine Optimization […]

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