What is Referral Spam and How to Recognize it in Google Analytics

A few weeks ago, one of my clients started seeing a spike in referral traffic in Google Analytics. Of course, he got excited, thinking that his website is getting popular, people are linking and visitors are coming. Unfortunately, that wasn’t true. You don’t need to be a Google Analytics expert to see that all the […]

What’s the difference between conversions and converted clicks?

—NOTE: In September 2018, Google officially depreciated the “converted clicks” metric in all accounts. All advertisers who were using the metric for bidding and reporting were automatically migrated to the new conversion metric. —- If you have an extensive AdWords experience, you probably already have an understanding of the differences between Converted Clicks and Conversions, when you […]

Why Google Rankings Vary From One User to Another?

If you are an SEO and digital marketing consultant you must certainly know that Google’s search results can vary from one person to another, using the same search term. But probably not all of your clients are aware of that. Recently a client of mine saw his website on the first page of Google when actually his […]

7 Facts About Official Wechat Accounts Every Non-Chinese Business should know

In my practice as an SEO consultant in China, I often get approached by foreign companies that are looking to increase their online presence on the Chinese market. Naturally, foreign companies are not only looking at Chinese marketplaces but are also interested in the most popular Chinese social networks. And when it comes to social […]

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