How to Set Realistic SEO Goals for a Small Business?

In my practice as an SEO freelancer I often meet clients who have just created their website and now they only want one thing: to get ranked on the first page of Google. For these people, success is defined by “being on the first page” full stop. In my job I often have to explain that while being […]

10 Blog Post Ideas for Your Business

If you’ve recently started your first business blog, you may soon discover that writing a corporate blog is not so easy as it may seem. You should carefully pick the subjects of your articles and offer high-quality content, that interests your readers and is related to your business niche.You need to think about how to […]

What is Image Alt tag and Is It Important for SEO?

One of the most common SEO mistakes I see on websites is the absence of Alt tags on images. I suppose that many webmasters underestimate the importance of the Alt tag because they don’t understand its role in SEO. In this article, I’ll explain what’s the function of the Alt tag in Search Engine Optimization […]

The Top 5 Keyword Research Tools Every SEO Must Use

Keyword research is the foundation of almost every successful digital marketing campaign. No matter if you prepare an SEO, PPC, or content marketing campaign you need to start with one thing – keyword research. And no matter if you work as an SEO consultant, PPC expert, or Content marketer, you need to master the keyword […]

What’s the Difference Between a Page View and a Unique Page View in Google Analytics

Some people who are not very experienced with Google Analytics may get confused between two similar metrics displayed in Site Statistics: a Page View and a Unique page view. The confusion is even bigger when you build custom reports with these metrics. I hope that this short post will clarify the definitions and the main […]

Why Your Code to Text Ratio Still Matters (for SEO)?

What is the Code to Text Ratio? Every webpage has a certain amount of code and a certain amount of regular text. The Code to Text Ratio (a.k.a. Text to HTML ratio) represents the percentage of actual text on a web page compared to the percentage of HTML code on the same page. Basically, it […]

How to Setup Custom Campaigns in Google Analytics in 5 steps

Last week we discussed how to track the performance of specific marketing initiatives. In this week’s post, we’ll see how exactly to set up custom campaign tracking in Google Analytics. In this post, you’ll see how easy is to use Custom Campaigns and you’ll get some ideas about what type of campaigns you can track […]

The Importance of Bold and Strong Tags in SEO

If you’re doing some research on on-site SEO techniques, you’ll probably find many articles claiming that putting keywords in bold (by using <B> and strong <STRONG> HTML tags) and italic (<I> and <EM> tags) has a positive impact on web pages’ rankings. But is that true? Will you improve your Google rankings by simply bolding […]

5 Examples of Event Tracking Codes in Classic Google Analytics

Last week I explained how Google Analytics Event tracking works and we had a close look at the Event tracking code structure (for ga.js). We saw that the most common use for Event Tracking is to see how many times people click on a certain element on your site, such as a button or a […]

Anatomy of the Event Tracking Code

Google Analytics Event tracking is a very useful feature that allows you to track users’ interactions with different elements on your website, that Google Analytics would not normally be able to track. Most often, it is used to track clicks on buttons, video player, submission forms, but it can also be used for many more […]

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