Last week I came across another client’s website that was using a H1 tag on an image file. I did some research on the topic and I was surprised to see that many people are actually following this practice. Because this situation occurs to me for a second time, I decided to write a short […]
8 Tips to Create Great Landing Page Copy
To build a quality landing page you mainly need help from 3 people: web designer, web developer and COPY WRITER. Unfortunately, very often site owners oversee the importance of the copy writer and prefer to write content by themselves or to delegate this task to someone from the company. But crafting copy for a landing […]
9 Must-Have Ingredients That Will Make your Blog Post Stand Out
Each day, an average of 92,000 articles are posted on the web. Big publishers, such as The Huffington Post, Forbes, BuzzFeed are ahead of the game. For reference: The Huffington Post produces at least 1,200 pieces of content a day, and Forbes produces 400 (with 1,000 contributors). At the same time, WordPress users produce about […]
What is Referral Spam and How to Recognize it in Google Analytics
A few weeks ago, one of my clients started seeing spike in referral traffic in Google Analytics. Of course he got excited, thinking that his website is getting popular, people are linking and visitors are coming. Unfortunately that wasn’t true. You don’t need to be a Google Analytics expert to see that all the traffic […]
14 Ideas to Bring More Traffic to your Website
Ask a website owner what he’d like most for his website, and he will probably reply: “more traffic”.As a SEO freelancer my goal is also to bring more targeted traffic to my clients’ website. Fortunately there are many ways you can increase traffic on your website. In today’s post, I’ll be going to look at […]
Why Google Rankings Vary From One User to Another?
If you are a SEO and digital marketing consultant you must certainly know that Google’s search results can vary from one person to another, using the same search term. But probably not all of your clients are aware of that. Recently a client of mine saw his website on the first page of Google, when actually his […]
7 Facts About Official Wechat Accounts Every Non-Chinese Business should know
In my practice as a SEO consultant in China, I often get approach by foreign companies which are looking to increase their online presence on the Chinese market. Naturally, foreign companies are not only looking at Chinese marketplaces but are also interested by the most popular Chinese social networks. And when it comes to social […]
What is Duplicate Content and Its Effect on SEO?
Last week I spoke with a client about his company’s blog and I gave him few suggestions of how he could increase the engagement and improve the SEO of its website by using blog articles. I was very surprised to see his negative reaction to the idea of re-posting his LinkedIn articles on the blog […]
Another 10 Blog Post Ideas for your Company Blog
Last week I wrote about 10 ideas for blog articles to support your content marketing strategy. In this post I’m giving you another 10 ideas for blog posts that you could use when you run out of inspiration for your business blog. 1. Company news There’s a lot of options when it comes to company […]
How to Set Realistic SEO Goals for a Small Business?
In my practice as SEO freelancer I often meet clients who have just created their website and now they only want one thing: to get ranked on the first page of Google. For these people success is defined by “being on the first page” full stop. In my job I often have to explain that while being in […]