—NOTE: In September 2018, Google officially depreciated the “converted clicks” metric in all accounts. All advertiser who were using the metric for bidding and reporting were automatically migrated to the new conversion metric. —- If you have an extensive AdWords experience, you probably already have an understanding of the differences between Converted Clicks and Conversions, when you […]
How to do SEO for Baidu?
As a SEO Specialist in China, a lot of my freelance projects consist of performing website search engine optimization for Baidu: the most popular search engine in China. In 2019, Baidu is estimated to detain 67.09% of the search engine market share in China, followed by Sogou (18.75%) and Shenma (6.84%). There are many differences […]
Average position is gone. New ad position metrics in Google Ads
Google has officially announced that at the end of this month (Sept. 2019) they’ll be removing the average position metric from Google Ads and will be introducing some new metrics to help advertisers better understand where their ads appear on the search results page. This announcement caused confusion among many advertisers, because many people are […]
The use of hyphens (dashes) in domain names: good or bad for SEO and users?
Choosing a good domain name is the first important step you take to build a website. Choosing an authoritive, SEO-friendly domain name is the first important step you take to optimize and build the online visibility of this website. Most people interested in the subject, would know that it’s important to choose keyword rich domains, […]
5 Things to consider before adding an internal search engine to your website
Regardless the fact that almost every pre-build website has an internal search functionality, many website owners neglect the importance of the internal search. A lot of my clients, for example, don’t track internal search queries or don’t take time to redesign the search box or to test different designs. At the same time, if a […]
How to promote your APP on the Apple App store: 6 ideas
Develop an iOS app is expensive, takes time and resources. That’s why it’s always very disappointing when your new iOS app doesn’t reach potential customers. If you are in this position, you are probably looking for marketing tactics to promote and increase the visibility of your iOS app. In this article, I’m speaking about 6 […]
Should you put an H1 tag on an image?
Last week I came across another client’s website that was using a H1 tag on an image file. I did some research on the topic and I was surprised to see that many people are actually following this practice. Because this situation occurs to me for a second time, I decided to write a short […]
8 Tips to Create Great Landing Page Copy
To build a quality landing page you mainly need help from 3 people: web designer, web developer and COPY WRITER. Unfortunately, very often site owners oversee the importance of the copy writer and prefer to write content by themselves or to delegate this task to someone from the company. But crafting copy for a landing […]
9 Must-Have Ingredients That Will Make your Blog Post Stand Out
Each day, an average of 92,000 articles are posted on the web. Big publishers, such as The Huffington Post, Forbes, BuzzFeed are ahead of the game. For reference: The Huffington Post produces at least 1,200 pieces of content a day, and Forbes produces 400 (with 1,000 contributors). At the same time, WordPress users produce about […]
What is Referral Spam and How to Recognize it in Google Analytics
A few weeks ago, one of my clients started seeing spike in referral traffic in Google Analytics. Of course he got excited, thinking that his website is getting popular, people are linking and visitors are coming. Unfortunately that wasn’t true. You don’t need to be a Google Analytics expert to see that all the traffic […]