Difference Between NoIndex and NoFollow Tags and How to Use Them in SEO?

If you’re interested and SEO and constantly optimizing your website, you must have heard of index, noindex, follow, nofollow….and wonder what the heck people are talking about? In my SEO audits, for example, I’m extensively looking at the website’s linking structure and analysing the internal links that are followed vs. nofollowed, indexed vs. noindexed. In […]

How to do blogger outreach and get influencers to write about your products? (Step-by-step Guide)

If you’re looking at different digital marketing strategies to grow your online business, you’ve probably heard of blogger outreach. The idea behind a blogger outreach campaign is that a company, in seeking exposure for a product or service,  leverages influencers who have established a substantial following, asking them to write about it in exchange for free access to […]

What is No 1 position on Google worth and how organic CTR changed over the past 10 years?

Every business that’s serious about search engine optimizations has one main goal: reach the top 3 organic search results on Google. Naturally one of the main KPIs in SEO projects is the organic position on your targeted keywords. For most of my clients, it’s obvious that their positions in the search engine result pages (SERPs) […]

Average position is gone. New ad position metrics in Google Ads

Google has officially announced that at the end of this month (Sept. 2019) they’ll be removing the average position metric from Google Ads and will be introducing some new metrics to help advertisers better understand where their ads appear on the search results page. This announcement caused confusion among many advertisers because many people are […]

The use of hyphens (dashes) in domain names: good or bad for SEO and users?

Choosing a good domain name is the first important step you take to build a website. Choosing an authoritative, SEO-friendly domain name is the first important step you take to optimize and build the online visibility of this website. Most people interested in the subject would know that it’s important to choose keyword-rich domains, with […]

5 Things to Consider Before Adding an Internal Search Engine to Your Website

Regardless of the fact that almost every pre-build website has internal search functionality, many website owners neglect the importance of the internal search. A lot of my clients, for example, don’t track internal search queries or don’t take time to redesign the search box or to test different designs. At the same time, if a […]

How to promote your APP on the Apple App Store: 6 ideas

Develop an iOS app is expensive, takes time and resources. That’s why it’s always very disappointing when your new iOS app doesn’t reach potential customers. If you are in this position, you are probably looking for marketing tactics to promote and increase the visibility of your iOS app. In this article, I’m speaking about 6 […]

Scroll to top