What’s the difference between conversions and converted clicks?

—NOTE: In September 2018, Google officially depreciated the “converted clicks” metric in all accounts. All advertiser who were using the metric for bidding and reporting were automatically migrated to the new conversion metric. —- If you have an extensive AdWords experience, you probably already have an understanding of the differences between Converted Clicks and Conversions, when you […]

Average position is gone. New ad position metrics in Google Ads

Google has officially announced that at the end of this month (Sept. 2019) they’ll be removing the average position metric from Google Ads and will be introducing some new metrics to help advertisers better understand where their ads appear on the search results page. This announcement caused confusion among many advertisers, because many people are […]

How to promote your APP on the Apple App store: 6 ideas

Develop an iOS app is expensive, takes time and resources. That’s why it’s always very disappointing when your new iOS app doesn’t reach potential customers. If you are in this position, you are probably looking for marketing tactics to promote and increase the visibility of your iOS app. In this article, I’m speaking about 6 […]

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