What is Referral Spam and How to Recognize it in Google Analytics

A few weeks ago, one of my clients started seeing spike in referral traffic in Google Analytics. Of course he got excited, thinking that his website is getting popular, people are linking and visitors are coming. Unfortunately that wasn’t true. You don’t need to be a Google Analytics expert to see that all the traffic […]

What’s the difference between conversions and converted clicks?

—NOTE: In September 2018, Google officially depreciated the “converted clicks” metric in all accounts. All advertiser who were using the metric for bidding and reporting were automatically migrated to the new conversion metric. —- If you have an extensive AdWords experience, you probably already have an understanding of the differences between Converted Clicks and Conversions, when you […]

Why Google Rankings Vary From One User to Another?

If you are a SEO and digital marketing consultant you must certainly know that Google’s search results can vary from one person to another, using the same search term. But probably not all of your clients are aware of that. Recently a client of mine saw his website on the first page of Google, when actually his […]

7 Facts About Official Wechat Accounts Every Non-Chinese Business should know

In my practice as a SEO consultant in China, I often get approach by foreign companies which are looking to increase their online presence on the Chinese market. Naturally, foreign companies are not only looking at Chinese marketplaces but are also interested by the most popular Chinese social networks. And when it comes to social […]

Another 10 Blog Post Ideas for your Company Blog

Last week I wrote about 10 ideas for blog articles to support your content marketing strategy. In this post I’m giving you another 10 ideas for blog posts that you could use when you run out of inspiration for your business blog. Table of Contents 1. Company news2. Things you love and that inspire you3. […]

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