SEO

The Top 5 Keyword Research Tools Every SEO Must Use

Keyword research is the foundation of almost every successful digital marketing campaign. No matter if you prepare an SEO, PPC or content marketing campaign you need to start with one thing – keyword research. And no matter if you work as SEO consultant, PPC expert or Content marketer, you need to master the keyword research […]

How to Setup Custom Campaigns in Google Analytics in 5 steps

Last week we discussed how to track the performance of specific marketing initiatives. In this week’s post we’ll see how exactly to setup custom campaign tracking in Google Analytics. In this post you’ll see how easy is to use Custom Campaigns and you’ll get some ideas about what type of campaigns you can track on […]

The Importance of Bold and Strong Tags in SEO

If you’re doing some research on on-site SEO techniques, you’ll probably find many articles claiming that putting keywords in bold (by using <B> and strong <STRONG> HTML tags) and italic (<I> and <EM> tags) has a positive impact on web pages’ rankings. But is that true? Will you improve your Google rankings by simply bolding […]

What’s the difference between dynamic and static URLs? Which is better for SEO?

From an SEO perspective there are two types of URLs: static URLs and dynamic URLs. And a lot has been said about their importance for SEO. Some people, though, still get confused by these terms and don’t really understand why static and dynamic URLs are treated in a different way. This article represents a general […]

Scroll to top