Velizara Tellalyan | SEO consultant in Shanghai
SEO services in Shanghai | Google SEO, Baidu SEO, Wechat
An SEO audit is website analysis report that shows how your website is seen by a search engines and how well the website performs in search engines result pages.
The SEO expert who performs the audit, will analyze your website based on the different SEO factors important to the search engines and will determine what is holding back the organic performance of your site.
The first stage of each Search Engine optimization project is to conduct a full SEO audit of the website. The goal of the SEO Audit is to determine what needs to be done, what actions need to be taken and why they are important.
The SEO audit will help you to:
Unlike other digital marketing companies, I perform 100% manual SEO Audits. This means that the analysis and the recommendations I make about your website are not directly exported (copy/pasted) from an automatic SEO Audit tool, but that everything is analyzed in the prospective of your specific business, market and competition.
Moreover, I use several SEO tools to deliver a complete, well-rounded and comprehensive SEO Audit report.
The technical audit will reveal any technical and structural problems that your website may have by analyzing the main website indexability and accessibility factors.
The on-page audit will show problems related to specific webpages and the improvements that can be done on each page.
This is an analysis of your existing backlink profile that will help to make recommendation on your backlink strategy and new link opportunities.
The analysis of your content will reveal any content issues (thin content, duplicate content, etc.) and will help optimize your content structure and organizations.
The keyword research will reveal content gaps, keyword opportunities and help reorganize your web content
in content silos.
An analysis on your competitors to extract keyword ideas, backlink opportunities and to give you important information on the competition and their online acquisition strategies.
A detailed action list to help you prioritize the SEO actions and tasks, which need to be taken. Is starts with the actions that will have the highest impact on your SEO performance.
You can always contact me directly by email, wechat or Skype and ask any questions you may have regarding the items covered in the SEO Audit report.
A face-to-face (or Skype) meetings to discuss the report findings and recommendations. An opportunity to ask all your questions and discuss optimization ideas.
Depending on the SEO audit plan you choose, you will receive the following deliverables:
The time required for an audit depends on the size of the website and on the amounth of tasks will be accomplished.
The audit of a small website takes around 3-4 workdays, but to analyze a very big website, it may take as much as 2-3 weeks.
There’s no a specific template that every SEO expert should follow while performing a website audit. The exact deliverables that you’ll get depend solemnly on the person who is performing the audit. Most often the delivarebles are PDF reports, Crawled pages Excel tables, Keyword research files.
You should run an SEO audit at the start of any new project. This ensures that your new or modified website is performing as expected.
Think of running an SEO audit after every big website update.
It’s also very important to regularly audit your website. The bigger the website, the more regular the auditing should be. My recommendations are:
Don’t worry. I can help you implement all the changes suggested in the report. From SEO content creation to technical SEO, me and my team can assist you on each step of the project.
