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What is an SEO Audit?
An SEO audit is website analysis report that shows how your website is seen by a search engines and how well the website performs in search engines result pages.
The SEO expert who performs the audit, will analyze your website based on the different SEO factors important to the search engines and will determine what is holding back the organic performance of your site.
Why Conduct an SEO Audit?
Improve your organic traffic
Improve your organic search traffic and rankings
Improve your organic search rankings
Improve your organic search traffic and rankings
Revise your keyword strategy
Ensure you’re capturing targeted website traffic with the right keywords
Fix Website Issues
Discover underlying issues with your website and with particular web pages
What Is Included In My SEO Audit?
Unlike other digital marketing companies, I perform 100% manual SEO Audits. This means that the analysis and the recommendations I make about your website are not directly exported (copy/pasted) from an automatic SEO Audit tool, but that everything is analyzed in the prospective of your specific business, market and competition. Moreover, I use several SEO tools to deliver a complete, well-rounded and comprehensive SEO Audit report.
Technical SEO Audit
The technical audit will reveal any technical and structural problems that your website may have by analyzing the main website indexability and accessibility factors.
On-Page SEO Audit
The on-page audit will show problems related to specific web pages and the improvements that can be done on each page.
Off-Page SEO Audit
This is an analysis of your existing backlink profile that will help to make recommendations on your backlink strategy and new link opportunities.
The analysis of your content will reveal any content issues (thin content, duplicate content, etc.) and will help optimize your content structure and organizations.
The keyword research will reveal content gaps, keyword opportunities and help reorganize your web content in content silos.
An analysis of your competitors to extract keyword ideas, backlink opportunities and to give you important information on the competition and their online acquisition strategies.
SEO Action Plan
A detailed list of actions to help you prioritize the SEO work and tasks that need to be taken. The plan prioritizes everything from the actions that will have the highest impact on your SEO performance to actions with the lowest.
You can always contact me directly by email, WeChat or Skype and ask any questions you may have regarding the items covered in the SEO Audit report.
A face-to-face meeting to discuss the report findings and recommendations. An opportunity to ask all your questions and discuss optimization ideas.
Your SEO Auditor
SEO Consultant based in Shanghai
All SEO audits are performed by me: Velizara Tellalyan.
I have more than 10 years of practical SEO experience, both in-house and in a digital agency.
SEO Audit Pricing
SEO Audit FAQ
The first stage of each Search Engine optimization project is to conduct a full SEO audit of the website. The goal of the SEO Audit is to determine what needs to be done, what actions need to be taken and why they are important.
The time required for an audit depends on the size of the website and on the amount of tasks that will be accomplished. The audit of a small website takes around 3-4 workdays, but to analyze a big website, with several language versions it may take as much as 2-3 weeks.
There’s no a specific template that every SEO expert should follow while performing a website audit. The exact deliverables that you’ll get depend solemnly on the person who is performing the audit. Most often the delivarebles are PDF reports, Crawled pages Excel tables, Keyword research files.
Every website is different, so it’s impossible to give a one-size-fits-all price. The exact price of an SEO audit vary depending on:
- the size of the website,
- the number of different analysis that will be included (Basic or Pro Audit Plan),
- the number of consulting hours included.
You should run an SEO audit at the start of any new project. This ensures that your new or modified website is performing as expected.
Think of running an SEO audit after every big website update.
It’s also very important to regularly audit your website. The bigger the website, the more regular the auditing should be. My recommendations are:
- Websites that rarely publish/update content or new products - At least once every 6 months
- Websites that occasionally publish/update content or new products - At least once every 6 months
- Websites that often publish/update content or new products - At least once every month
Don't worry. I can help you implement all the changes suggested in the report. From SEO content creation to technical SEO, me and my team can assist you on each step of the project.
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