What is an SEO Audit?

An SEO audit is website analysis report that shows how your website is seen by a search engines and how well the website performs in search engines result pages.

The SEO expert who performs the audit, will analyze your website based on the different SEO factors important to the search engines and will determine what is holding back the organic performance of your site.

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Why It Is Important to Conduct an SEO Audit?

The first stage of each Search Engine optimization project is to conduct a full SEO audit of the website. The goal of the SEO Audit is to determine what needs to be done, what actions need to be taken and why they are important. 
The SEO audit will help you to:

  • improve your organic search rankings
  • ensure you’re capturing targeted website traffic
  • improve your keyword strategy
  • retain your current search results rankings
  • discover underlying issues with your website and with particular web pages

What is included in my SEO Audit?

Unlike other digital marketing companies, I perform 100% manual SEO Audits. This means that the analysis and the recommendations I make about your website are not directly exported (copy/pasted) from an automatic SEO Audit tool, but that everything is analyzed in the prospective of your specific business, market and competition.

Moreover, I use several SEO tools to deliver a complete, well-rounded and comprehensive SEO Audit report.

Technical SEO Audit

The technical audit will reveal any technical and structural problems that your website may have by analyzing the main website indexability and accessibility factors.

On-Page SEO Audit

The on-page audit will show problems related to specific webpages and the improvements that can be done on each page.

Off-Page SEO Audit

This is an analysis of your existing backlink profile that will help to make recommendation on your backlink strategy and new link opportunities.

Content Audit

The analysis of your content will reveal any content issues (thin content, duplicate content, etc.) and will help optimize your content structure and organizations.

Keyword Research

The keyword research will reveal content gaps, keyword opportunities and help reorganize your web content
in content silos.

Competitive Audit

An analysis on your competitors to extract keyword ideas, backlink opportunities and to give you important information on the competition and their online acquisition strategies.

SEO Action Plan

A detailed action list to help you prioritize the SEO actions and tasks, which need to be taken. Is starts with the actions that will have the highest impact on your SEO performance.

Email Support

You can always contact me directly by email, wechat or Skype and ask any questions you may have regarding the items covered in the SEO Audit report.

Face-to-Face Meetings

A face-to-face (or Skype) meetings to discuss the report findings and recommendations. An opportunity to ask all your questions and discuss optimization ideas.

SEO Audit Pricing

Basic SEO Audit Plan

from

$900

for up to 1,000 pages | one language only
  • Website visibility overview​
  • Technical SEO Audit​
  • On-Page SEO Audit​
  • Off-Page SEO Audit​
  • Content Audit​
  • Keyword Research & Mapping

Pro SEO Audit Plan

from

$1,400

for up to 1,000 pages | one language only
  • Website visibility overview​
  • Technical SEO Audit​
  • On-Page SEO Audit​
  • Off-Page SEO Audit​
  • Content Audit​
  • Keyword Research & Mapping​
  • Semantic Keyword Research
  • Competitive Audit
  • SEO Action Plan & Consulting

Audit Plans Details

AUDIT SECTION:
AUDIT FEATURES:
BASIC PLAN:
PRO PLAN:

Website visibility overview

  • Visibility level on Google
  • Visibility level on Bing
  • Home Page Speed Analysis
  • Desktop/Mobile speed optimization recommendations
  • Google & Baidu Webmaster settings review
  • Google & Baidu Webmaster tools visibility report

Technical SEO Audit

  • HTTP status codes
  • 301 redirects
  • Broken links
  • Canonicalization
  • Code to text ratio
  • Crawl errors
  • Geo-location
  • HTML/CSS code review
  • Robots.txt configuration
  • Site load time
  • Site load time - home page
  • Sitemap.xml configuration

On-Page SEO Audit

  • Meta Title tags review
  • Meta description tags review
  • H1 tags review
  • Image optimization
  • URLs optimization
  • External Links analysis
  • Internal Links analysis
  • Multilingual URLs review
  • Hreflang Tags
  • Multilingual Metadata

Backlink
Audit

  • Domain authority
  • Pages rank and authority
  • Top website pages
  • Top website backlinks
  • SERPs & Keywords Analysis
  • Ranking keywords review

Content
Audit

  • Thin content review
  • Blog content review
  • Duplicate content review
  • Home page content analysis
  • Top keyword rankings
  • Top keyword traffic
  • Website conversion analysis

Competitive
Audit

  • Targeted keywords comparison
  • Content length comparison
  • Backlink profile comparison
  • Identify keyword opportunities
  • Competitive scorecard

Keyword Research

  • Keyword Research for main pages (silo pages)
  • Keyword Mapping for main pages (silo Pages)

Semantic Keyword Research

  • Semantic Keyword research for silo supporting pages
  • Keyword Mapping for supporting pages
  • Keyword Strategy Mind Map

SEO Action Plan
& Consulting

  • SEO Action Plan
  • Audit implementation training/support (3 hours)
  • Post audit implementation review

What You Will Find in My Audit Report?

Depending on the SEO audit plan you choose, you will receive the following deliverables:

  • Audit Report and Recommendations
  • Technical SEO Audit​​
  • On-Page SEO Audit​​
  • Off-page SEO Audit​​ & Backlinks Review
  • Crawl results and lists
  • Keyword research
  • Keywords MindMap
  • Keyword Strategy outline
  • Competitive scorecard & PPT
  • SEO Action plan

Your SEO Auditor

SEO Consultant based in Shanghai

Velizara Tellalyan

All SEO Audits are personally performed by me: Velizara Tellalyan. 
I have more than 8 years of practical SEO experience, both in-house and in digital agency.

SEO Audit FAQ

The time required for an audit depends on the size of the website and on the amounth of tasks will be accomplished.
The audit of a small website takes around 3-4 workdays, but to analyze a very big website, it may take as much as 2-3 weeks.

There’s no a specific template that every SEO expert should follow while performing a website audit. The exact deliverables that you’ll get depend solemnly on the person who is performing the audit. Most often the delivarebles are PDF reports, Crawled pages Excel tables, Keyword research files.

Every website is different, so it’s impossible to give a one-size-fits-all price. The exact price of an SEO audit vary depending on:

  • the size of the website,
  • the number of different analysis that will be included (Basic or Pro Audit Plan),
  • the number of consulting hours included.

You should run an SEO audit at the start of any new project. This ensures that your new or modified website is performing as expected.
Think of running an SEO audit after every big website update.

It’s also very important to regularly audit your website. The bigger the website, the more regular the auditing should be. My recommendations are:

  • Websites that rarely publish/update content or new products – At least once every 6 months
  • Websites that occasionally publish/update content or new products – At least once every 6 months
  • Websites that often publish/update content or new products – At least once every month

Don’t worry. I can help you implement all the changes suggested in the report. From SEO content creation to technical SEO, me and my team can assist you on each step of the project.

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