How to Setup Custom Campaigns in Google Analytics in 5 steps

Last week we discussed how to track the performance of specific marketing initiatives. In this week’s post, we’ll see how exactly to set up custom campaign tracking in Google Analytics. In this post, you’ll see how easy is to use Custom Campaigns and you’ll get some ideas about what type of campaigns you can track […]

How to Track External Custom Campaigns in Google Analytics?

Every business needs to measure its marketing campaigns. Being able to assess each and every marketing effort allows them to tie their marketing investment to sales and revenue. You probably also spend a lot of time and effort trying to increase the traffic and get more customers to your website. Most likely, you’re doing banner […]

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