What is No 1 position on Google worth and how organic CTR changed over the past 10 years?

Every business that’s serious about search engine optimizations has one main goal: reach the top 3 organic search results on Google. Naturally one of the main KPIs in SEO projects is the organic position on your targeted keywords. For most of my clients, it’s obvious that their positions in the search engine result pages (SERPs) […]

Why Google Rankings Vary From One User to Another?

If you are an SEO and digital marketing consultant you must certainly know that Google’s search results can vary from one person to another, using the same search term. But probably not all of your clients are aware of that. Recently a client of mine saw his website on the first page of Google when actually his […]

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