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Velizara Tellalyan

I am a digital marketing consultant and SEO expert based in Hong Kong. With a track record spanning over 11 years, I have helped numerous clients from China, Europe, and around the globe achieve results. In my blog, I share my experience and proven methods in SEO, PPC, and digital marketing strategies.

Optimize Your Business Website for Local SEO: A Comprehensive Guide

In the era of digitalization, businesses must ensure their online presence is robust and easily discoverable. For businesses that operate within specific geographical boundaries, harnessing the power of local SEO is particularly important. This guide will provide you with the knowledge and tools needed to optimize your website for local SEO, enabling you to reach …

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All You Need to Know About the ICP License in China: Your Key to Operate in the Chinese Digital Landscape

The ICP License in China, a vital permit for any online business wishing to penetrate the Chinese digital landscape, is often shrouded in mystery and confusion for overseas companies. Clients often ask me what exactly is an ICP license and whether they need one to operate a business in China. This article aims to demystify …

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How to Set SMART SEO Goals for Your SEO campaigns (with Exemples)?

In today’s ever-evolving digital marketing landscape, it is crucial to establish clear and measurable goals for successful marketing campaigns. Setting clear goals and objectives is particularly important in search engine optimization (SEO). In my work as an SEO consultant in Hong Kong, I frequently encounter website owners who allocate substantial budgets to SEO without defining …

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Top 5 Affordable WordPress Themes with Pre-Made Demo Websites?

I’ve been working on WordPress for almost 8 years, and by now I am confident that I can build a small company website or a blog easily. But web design has never been one of my strengths. Even though I work on websites every day and I have a very good understanding of user experience, …

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How to Add a List of Saved Google Maps Places to a Website?

I was recently working on a new website where I needed to add a map of places specifically selected by my client. He had already saved all places and addresses to his Google Maps profile, but to my surprise, it turned out that it’s not easy to embed his Google Maps lists on a webpage. …

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Difference Between NoIndex and NoFollow Tags and How to Use Them in SEO?

If you are delving into the world of SEO and constantly optimizing your website, you have likely come across terms like index, noindex, follow, nofollow, and wondered about their significance. In this article, I will explain what these tags are, how to use them, and why they are crucial in terms of SEO. my SEO …

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How to do blogger outreach and get influencers to write about your products? (Step-by-step Guide)

If you’re looking at different digital marketing strategies to grow your online business, you’ve probably heard of blogger outreach. The idea behind a blogger outreach campaign is that a company, in seeking exposure for a product or service,  leverages influencers who have established a substantial following, asking them to write about it in exchange for free access to …

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What is No 1 position on Google worth and how organic CTR changed over the past 10 years?

Every business that’s serious about search engine optimizations has one main goal: reach the top 3 organic search results on Google. Naturally one of the main KPIs in SEO projects is the organic position on your targeted keywords. For most of my clients, it’s obvious that their positions in the search engine result pages (SERPs) …

What is No 1 position on Google worth and how organic CTR changed over the past 10 years? Read More »

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