The ICP License in China, a vital permit for any online business wishing to penetrate the Chinese digital landscape, is often shrouded in mystery and confusion for overseas companies. Clients often ask me what exactly is an ICP license and whether they need one to operate a business in China. This article aims to demystify …
In today’s ever-evolving digital marketing landscape, it is crucial to establish clear and measurable goals for successful marketing campaigns. Setting clear goals and objectives is particularly important in search engine optimization (SEO). In my work as an SEO consultant in Hong Kong, I frequently encounter website owners who allocate substantial budgets to SEO without defining …
How to Set SMART SEO Goals for Your SEO campaigns (with Exemples)? Read More »
I’ve been working on WordPress for almost 8 years, and by now I am confident that I can build a small company website or a blog easily. But web design has never been one of my strengths. Even though I work on websites every day and I have a very good understanding of user experience, …
Top 5 Affordable WordPress Themes with Pre-Made Demo Websites? Read More »
WeChat is a strong marketing tool for brands entering the Chinese market. In addition, each company has to decide if you want to open a Wechat service account as a foreign company or as a Chinese company. If you have a legal business entity in China, you should be allowed to apply for a Chinese account (check below). What to consider …
How to open a WeChat official account? (Step-by-Step Guide) Read More »
I was recently working on a new website where I needed to add a map of places specifically selected by my client. He had already saved all places and addresses to his Google Maps profile, but to my surprise, it turned out that it’s not easy to embed his Google Maps lists on a webpage. …
How to Add a List of Saved Google Maps Places to a Website? Read More »
When your business and sales are dependent on PPC advertising, it can be very frustrating to see your Google Ads suspended. This will have an imminent impact on your sales and business. A common reason to have your account suspended is because of “Suspicious Payment Activity”. As this warning message is very vague, many people …
If you’re interested and SEO and constantly optimizing your website, you must have heard of index, noindex, follow, nofollow….and wonder what the heck people are talking about? In my SEO audits, for example, I’m extensively looking at the website’s linking structure and analysing the internal links that are followed vs. nofollowed, indexed vs. noindexed. In …
Difference Between NoIndex and NoFollow Tags and How to Use Them in SEO? Read More »
If you’re looking at different digital marketing strategies to grow your online business, you’ve probably heard of blogger outreach. The idea behind a blogger outreach campaign is that a company, in seeking exposure for a product or service, leverages influencers who have established a substantial following, asking them to write about it in exchange for free access to …
Every business that’s serious about search engine optimizations has one main goal: reach the top 3 organic search results on Google. Naturally one of the main KPIs in SEO projects is the organic position on your targeted keywords. For most of my clients, it’s obvious that their positions in the search engine result pages (SERPs) …
As an SEO Specialist in China, a lot of my freelance projects consist of performing website search engine optimization for Baidu: the most popular search engine in China. In 2019, Baidu is estimated to detain 67.09% of the search engine market share in China, followed by Sogou (18.75%) and Shenma (6.84%). There are many differences …
