8 Tips to Create Great Landing Page Copy

To build a quality landing page you mainly need help from 3 people: web designer, web developer, and COPYWRITER. Unfortunately, very often site owners oversee the importance of the copywriter and prefer to write content by themselves or to delegate this task to someone from the company. But crafting copy for a landing page is […]

9 Must-Have Ingredients That Will Make Your Blog Post Stand Out

Each day, an average of 92,000 articles are posted on the web. Big publishers, such as The Huffington Post, Forbes, BuzzFeed are ahead of the game. For reference: The Huffington Post produces at least 1,200 pieces of content a day, and Forbes produces 400 (with 1,000 contributors). At the same time, WordPress users produce about […]

What is Referral Spam and How to Recognize it in Google Analytics

A few weeks ago, one of my clients started seeing a spike in referral traffic in Google Analytics. Of course, he got excited, thinking that his website is getting popular, people are linking and visitors are coming. Unfortunately, that wasn’t true. You don’t need to be a Google Analytics expert to see that all the […]

What’s the difference between conversions and converted clicks in Google Analytics?

—NOTE: In September 2018, Google officially depreciated the “converted clicks” metric in all accounts. All advertisers who were using the metric for bidding and reporting were automatically migrated to the new conversion metric. —- If you have an extensive AdWords experience, you probably already have an understanding of the differences between Converted Clicks and Conversions, when you […]

14 Ideas to Increase Traffic to Your Website

Ask a website owner what he’d like most for his website, and he will probably reply: “more traffic”.As an SEO freelancer my goal is also to bring more targeted traffic to my clients’ website. Fortunately, there are many ways you can increase traffic on your website. In today’s post, I’ll be going to look at […]

Why Google Rankings Vary From One User to Another?

If you are an SEO and digital marketing consultant you must certainly know that Google’s search results can vary from one person to another, using the same search term. But probably not all of your clients are aware of that. Recently a client of mine saw his website on the first page of Google when actually his […]

What is Duplicate Content and Its Effect on SEO?

Last week I spoke with a client about his company’s blog and I gave him a few suggestions on how he could increase the engagement and improve the SEO of its website by using blog articles. I was very surprised to see his negative reaction to the idea of re-posting his LinkedIn articles on the […]

Another 10 Blog Post Ideas for your Company Blog

Last week I wrote about 10 ideas for blog articles to support your content marketing strategy. In this post, I’m giving you another 10 ideas for blog posts that you could use when you run out of inspiration for your business blog. 1. Company news There’s a lot of options when it comes to company […]

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