Velizara Tellalyan

I am a digital marketing consultant and SEO expert based in Hong Kong. With a track record spanning over 11 years, I have helped numerous clients from China, Europe, and around the globe achieve results. In my blog, I share my experience and proven methods in SEO, PPC, and digital marketing strategies.

google analytics

Average position is gone. New ad position metrics in Google Ads

Google has officially announced that at the end of this month (Sept. 2019) they’ll be removing the average position metric from Google Ads and will be introducing some new metrics to help advertisers better understand where their ads appear on the search results page. This announcement caused confusion among many advertisers because many people are …

Average position is gone. New ad position metrics in Google Ads Read More »

The use of hyphens (dashes) in domain names: good or bad for SEO and users?

Choosing a good domain name is the first important step you take to build a website. Choosing an authoritative, SEO-friendly domain name is the first important step you take to optimize and build the online visibility of this website. Most people interested in the subject would know that it’s important to choose keyword-rich domains, with …

The use of hyphens (dashes) in domain names: good or bad for SEO and users? Read More »

things to consider before adding an internal search engine

5 Things to Consider Before Adding an Internal Search Engine to Your Website

Regardless of the fact that almost every pre-build website has internal search functionality, many website owners neglect the importance of the internal search. A lot of my clients, for example, don’t track internal search queries or don’t take time to redesign the search box or to test different designs. At the same time, if a …

5 Things to Consider Before Adding an Internal Search Engine to Your Website Read More »

promote your app on apple app store

How to promote your APP on the Apple App Store: 6 ideas

Develop an iOS app is expensive, takes time and resources. That’s why it’s always very disappointing when your new iOS app doesn’t reach potential customers. If you are in this position, you are probably looking for marketing tactics to promote and increase the visibility of your iOS app. In this article, I’m speaking about 6 …

How to promote your APP on the Apple App Store: 6 ideas Read More »

8 Tips to Create Great Landing Page Copy

To build a quality landing page you mainly need help from 3 people: web designer, web developer, and COPYWRITER. Unfortunately, very often site owners oversee the importance of the copywriter and prefer to write content by themselves or to delegate this task to someone from the company. But crafting copy for a landing page is …

8 Tips to Create Great Landing Page Copy Read More »

9 Must-Have Ingredients That Will Make Your Blog Post Stand Out

Each day, an average of 92,000 articles are posted on the web. Big publishers, such as The Huffington Post, Forbes, BuzzFeed are ahead of the game. For reference: The Huffington Post produces at least 1,200 pieces of content a day, and Forbes produces 400 (with 1,000 contributors).At the same time, WordPress users produce about 35.8 …

9 Must-Have Ingredients That Will Make Your Blog Post Stand Out Read More »

What is Referral Spam and How to Recognize it in Google Analytics

A few weeks ago, one of my clients started seeing a spike in referral traffic in Google Analytics. Of course, he got excited, thinking that his website is getting popular, people are linking and visitors are coming. Unfortunately, that wasn’t true. You don’t need to be a Google Analytics expert to see that all the …

What is Referral Spam and How to Recognize it in Google Analytics Read More »

What’s the difference between conversions and converted clicks in Google Analytics?

—NOTE: In September 2018, Google officially depreciated the “converted clicks” metric in all accounts. All advertisers who were using the metric for bidding and reporting were automatically migrated to the new conversion metric. —- If you have an extensive AdWords experience, you probably already have an understanding of the differences between Converted Clicks and Conversions, when you …

What’s the difference between conversions and converted clicks in Google Analytics? Read More »

Scroll to Top