Velizara Tellalyan

I am a digital marketing consultant and SEO expert based in Hong Kong. With a track record spanning over 11 years, I have helped numerous clients from China, Europe, and around the globe achieve results. In my blog, I share my experience and proven methods in SEO, PPC, and digital marketing strategies.

What’s the Difference Between a Page View and a Unique Page View in Google Analytics

Some people who are not very experienced with Google Analytics may get confused between two similar metrics displayed in Site Statistics: a Page View and a Unique page view. The confusion is even bigger when you build custom reports with these metrics. I hope that this short post will clarify the definitions and the main …

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How to Setup Custom Campaigns in Google Analytics in 5 steps

Last week we discussed how to track the performance of specific marketing initiatives. In this week’s post, we’ll see how exactly to set up custom campaign tracking in Google Analytics. In this post, you’ll see how easy is to use Custom Campaigns and you’ll get some ideas about what type of campaigns you can track …

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The Importance of Bold and Strong Tags in SEO

If you’re doing research on on-site SEO techniques, you’ll probably find many articles claiming that putting keywords in bold (by using <B> and strong <STRONG> HTML tags) and italic (<I> and <EM> tags) has a positive impact on web pages’ rankings. But is that true? Will you improve your Google rankings by simply bolding targeted …

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5 Examples of Event Tracking Codes in Classic Google Analytics

Last week I explained how Google Analytics Event tracking works and we had a close look at the Event tracking code structure (for ga.js). We saw that the most common use for Event Tracking is to see how many times people click on a certain element on your site, such as a button or a …

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Which First-party Cookies are Set by Google Analytics?

As mentioned in my previous article the cookies that GA will set and uses to track website usage data depend on the JavaScript library that the tracking pixel use. Google Analytics supports three types of JavaScript libraries: ga.js (used in Classic Google Analytics) analytics.js (used in Universal Google Analytics) urchin.js (the oldest version of GA …

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Which are the Most Expensive Keywords on Google in 2015?

How high you think that the CPC of an Adwords keyword could be? Maybe $50 – $60? Better try with $500 – $600! At least that’s what a recent study reviled. In August 2015, the folks at WebmageXF and SEMrush figured out which keywords have the highest cost-per-click in Google AdWords in 2015. Their finding is presented …

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How Google Analytics Uses Cookies?

As a website owner, you certainly use Google Analytics to learn more about the user’s behavior on your website. Probably you are familiar with the different Google Analytics reports and you consult them on a daily basis. But do you know how exactly Google Analytics collects data? You have probably heard that Google Analytics relies …

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