Last week I explained how Google Analytics Event tracking works and we had a close look at the Event tracking code structure (for ga.js). We saw that the most common use for Event Tracking is to see how many times people click on a certain element on your site, such as a button or a …
5 Examples of Event Tracking Codes in Classic Google Analytics Read More »
Google Analytics Event tracking is a very useful feature that allows you to track users’ interactions with different elements on your website, that Google Analytics would not normally be able to track. Most often, it is used to track clicks on buttons, video player, submission forms, but it can also be used for many more …
As mentioned in my previous article the cookies that GA will set and uses to track website usage data depend on the JavaScript library that the tracking pixel use. Google Analytics supports three types of JavaScript libraries: ga.js (used in Classic Google Analytics) analytics.js (used in Universal Google Analytics) urchin.js (the oldest version of GA …
Which First-party Cookies are Set by Google Analytics? Read More »
Probably one of the most commented news last week was Google’s decision to implement a secure search for clicks on paid search ads. A lot of people thought that as a result, Adwords users won’t have access to the actual words that people entered in the search engine before clicking on the paid ad. This …
Google brings Keyword “(Not Provided)” to AdWords Read More »
How high you think that the CPC of an Adwords keyword could be? Maybe $50 – $60? Better try with $500 – $600! At least that’s what a recent study reviled. In August 2015, the folks at WebmageXF and SEMrush figured out which keywords have the highest cost-per-click in Google AdWords in 2015. Their finding is presented …
Which are the Most Expensive Keywords on Google in 2015? Read More »
As a website owner, you certainly use Google Analytics to learn more about the user’s behavior on your website. Probably you are familiar with the different Google Analytics reports and you consult them on a daily basis. But do you know how exactly Google Analytics collects data? You have probably heard that Google Analytics relies …
Every business needs to measure its marketing campaigns. Being able to assess each and every marketing effort allows them to tie their marketing investment to sales and revenue. You probably also spend a lot of time and effort trying to increase the traffic and get more customers to your website. Most likely, you’re doing banner …
How to Track External Custom Campaigns in Google Analytics? Read More »
A lot of companies start blogging for two reasons: to engage with their customers and to improve their website rankings. And despite what some people see these two goals as contradictory, they are in fact complementary. To write successful blog posts you should follow three main rules: First of all: you should write genuine, interesting, …
From an SEO perspective, there are two types of URLs: static URLs and dynamic URLs. And a lot has been said about their importance for SEO. Some people, though, still get confused by these terms and don’t really understand why static and dynamic URLs are treated in a different way. This article represents a general …
What’s the difference between dynamic and static URLs? Which is better for SEO? Read More »
Let’s say you found an interesting website with which you would like to make a partnership or to do a link exchange.Or maybe you found a website that uses your photos without mention their source. You decided to contact the webmaster but there’s no contact information, no links to social media accounts, nor a contact …
How to contact a website owner using the WHOIS register? Read More »
