Digital Marketing Blog

Search Engine Optimization is an ongoing process that requires long-term planning and investment. To maximize your chances and see a sustainable increase in organic rankings, it is necessary to engage in SEO activities on a regular basis.

September 3, 2021

I was recently working on a new website where I needed to add a map of places specifically selected by my client. He had already saved all places and addresses to his Google Maps profile, but to my surprise, it turned out that it’s not easy to embed his Google...

How to Add a List of Saved Google Maps Places to a Website?

November 25, 2020

When your business and sales are dependent on PPC advertising, it can be very frustrating to see your Google Ads suspended. This will have an imminent impact on your sales and business. A common reason to have your account suspended is because of “Suspicious Payment Activity”. As this warning message...

What to Do When Your Google Ads Account Gets Suspended for “Suspicious Payment Activity”?

November 5, 2020

If you’re interested and SEO and constantly optimizing your website, you must have heard of index, noindex, follow, nofollow….and wonder what the heck people are talking about? In my SEO audits, for example, I’m extensively looking at the website’s linking structure and analysing the internal links that are followed vs....

Difference Between NoIndex and NoFollow Tags and How to Use Them in SEO?

March 10, 2020

If you’re looking at different digital marketing strategies to grow your online business, you’ve probably heard of blogger outreach. The idea behind a blogger outreach campaign is that a company, in seeking exposure for a product or service, leverages influencers who have established a substantial following, asking them to write about...

How to do blogger outreach and get influencers to write about your products? (Step-by-step Guide)

February 12, 2020

Every business that’s serious about search engine optimizations has one main goal: reach the top 3 organic search results on Google. Naturally one of the main KPIs in SEO projects is the organic position on your targeted keywords. For most of my clients, it’s obvious that their positions in the...

What is No 1 position on Google worth and how organic CTR changed over the past 10 years?

January 19, 2020

As an SEO Specialist in China, a lot of my freelance projects consist of performing website search engine optimization for Baidu: the most popular search engine in China. In 2019, Baidu is estimated to detain 67.09% of the search engine market share in China, followed by Sogou (18.75%) and Shenma...