The ICP License in China, a vital permit for any online business wishing to penetrate the Chinese digital landscape, is often shrouded in mystery and confusion for overseas companies. Clients often ask me what exactly is an ICP license and whether they need one to operate a business in China. This article aims to demystify …
WeChat is a strong marketing tool for brands entering the Chinese market. In addition, each company has to decide if you want to open a Wechat service account as a foreign company or as a Chinese company. If you have a legal business entity in China, you should be allowed to apply for a Chinese account (check below). What to consider …
How to open a WeChat official account? (Step-by-Step Guide) Read More »
As an SEO Specialist in China, a lot of my freelance projects consist of performing website search engine optimization for Baidu: the most popular search engine in China. In 2019, Baidu is estimated to detain 67.09% of the search engine market share in China, followed by Sogou (18.75%) and Shenma (6.84%). There are many differences …
In my practice as an SEO consultant in China, I often get approached by foreign companies that are looking to increase their online presence on the Chinese market. Naturally, foreign companies are not only looking at Chinese marketplaces but are also interested in the most popular Chinese social networks. And when it comes to social …
7 Facts About Official Wechat Accounts Every Non-Chinese Business should know Read More »
