Average position is gone. New ad position metrics in Google Ads

Google has officially announced that at the end of this month (Sept. 2019) they’ll be removing the average position metric from Google Ads and will be introducing some new metrics to help advertisers better understand where their ads appear on the search results page. This announcement caused confusion among many advertisers because many people are […]

What’s the difference between conversions and converted clicks in Google Analytics?

—NOTE: In September 2018, Google officially depreciated the “converted clicks” metric in all accounts. All advertisers who were using the metric for bidding and reporting were automatically migrated to the new conversion metric. —- If you have an extensive AdWords experience, you probably already have an understanding of the differences between Converted Clicks and Conversions, when you […]

Google brings Keyword “(Not Provided)” to AdWords

Probably one of the most commented news last week was Google’s decision to implement a secure search for clicks on paid search ads. A lot of people thought that as a result, Adwords users won’t have access to the actual words that people entered in the search engine before clicking on the paid ad. This […]

Which are the Most Expensive Keywords on Google in 2015?

How high you think that the CPC of an Adwords keyword could be? Maybe $50 – $60? Better try with $500 – $600! At least that’s what a recent study reviled. In August 2015, the folks at WebmageXF and SEMrush figured out which keywords have the highest cost-per-click in Google AdWords in 2015. Their finding is presented […]

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