In my practice as an SEO freelancer I often meet clients who have just created their website and now they only want one thing: to get ranked on the first page of Google. For these people, success is defined by “being on the first page” full stop. In my job I often have to explain that while being …
How to Set Realistic SEO Goals for a Small Business? Read More »
One of the most common SEO mistakes I see on websites is the absence of Alt tags on images. I suppose that many webmasters underestimate the importance of the Alt tag because they don’t understand its role in SEO. In this article, I’ll explain what’s the function of the Alt tag in Search Engine Optimization …
What is Image Alt tag and Is It Important for SEO? Read More »
Keyword research is the foundation of almost every successful digital marketing campaign. No matter if you prepare an SEO, PPC, or content marketing campaign you need to start with one thing – keyword research. And no matter if you work as an SEO consultant, PPC expert, or Content marketer, you need to master the keyword …
The Top 5 Keyword Research Tools Every SEO Must Use Read More »
What is the Code to Text Ratio? Every webpage has a certain amount of code and a certain amount of regular text. The Code to Text Ratio (a.k.a. Text to HTML ratio) represents the percentage of actual text on a web page compared to the percentage of HTML code on the same page. Basically, it …
Why Your Code to Text Ratio Still Matters (for SEO)? Read More »
Last week we discussed how to track the performance of specific marketing initiatives. In this week’s post, we’ll see how exactly to set up custom campaign tracking in Google Analytics. In this post, you’ll see how easy is to use Custom Campaigns and you’ll get some ideas about what type of campaigns you can track …
How to Setup Custom Campaigns in Google Analytics in 5 steps Read More »
If you’re doing some research on on-site SEO techniques, you’ll probably find many articles claiming that putting keywords in bold (by using <B> and strong <STRONG> HTML tags) and italic (<I> and <EM> tags) has a positive impact on web pages’ rankings. But is that true? Will you improve your Google rankings by simply bolding …
From an SEO perspective, there are two types of URLs: static URLs and dynamic URLs. And a lot has been said about their importance for SEO. Some people, though, still get confused by these terms and don’t really understand why static and dynamic URLs are treated in a different way. This article represents a general …
What’s the difference between dynamic and static URLs? Which is better for SEO? Read More »
