Case Study

Language Learning Platform Outranks Competition In 6 Months

1 mos

To Outrank Competitors

+ 1 %

Visibility Index Increase

+ 1 %

Conversions Increase

Keywords in top 3

Who They Are

The Client

Leading Online Language Learning Platform

The client is a prominent online language learning platform, serving millions of users worldwide. The website comprises over 3 million pages and attracts more than 5 million visits per month. Despite already being one of the top five platforms in the industry, they sought to further solidify their market position and reverse a troubling trend in organic traffic.

TARGET MARKET

Global (English, Chinese, French, German, Spanish)

INDUSTRY

Online Language Learning

The Roadblocks to Growth

The Business Challenge

In 2020, the client faced several challenges despite their vast website and substantial user base. In January 2020, they reached out to me to assist them with the faced challenges:

Decline in Organic Traffic and Leads: Over the past year, they saw a noticeable decrease in organic traffic and indexed pages.

Outranking the Competition: Struggling to secure top positions on competitive high-value keywords

Build a Long-Term SEO Strategy: The need for a sustainable SEO strategy that ensures ongoing success and growth.

Multilingual SEO Issues: Technical SEO problems across multiple language versions affecting indexing and rankings.

How I leveraged On-page SEO And Content Strategy To Beat The Competition?

The Solution

Over the course of a year, a comprehensive SEO strategy was executed to drive long-term organic growth and strengthen market competitiveness. This approach tackled key challenges, including fixing technical SEO issues, optimizing multilingual SEO tags, and conducting extensive multilingual keyword research. New landing pages were created to improve user engagement, while a structured blog content strategy helped establish topical authority and boost organic rankings

Strategy Implementation

A structured SEO approach combining technical fixes, content strategy, and multilingual optimization to enhance visibility and long-term growth.

SEO Audit

Conducting an SEO audit for a website of this magnitude presented unique challenges, such as the size of the website, crawl limits, and the extensive use of JavaScript frameworks like React. The audit identified critical issues, including:

Numerous 404 errors
Canonical tag issues
Hreflang tag errors
Duplicated meta tags
Thin content
Multilingual SEO problems

In total, the audit resulted in 98 recommendations and action items, forming a robust technical
SEO roadmap essential for improving website performance and indexing.

Technical SEO Roadmap

The roadmap was implemented by an ad-hoc team of developers formed by the client. This
phase was crucial for resolving the technical issues uncovered in the audit and establishing a
solid foundation for ongoing SEO efforts.

Keyword Research In Five Languages

Extensive keyword research was conducted in English, Chinese, French, German, and Spanish. This research was vital for optimizing existing content and creating new landing pages, focusing on high-value keywords to drive targeted traffic.

On-Site SEO And New Landing Pages

My team optimized existing landing pages with keyword-rich content and optimized meta tags. Additionally, 12 new landing pages were created to target the newly identified keywords.
Recommendations for UX and CRO improvements were also provided to enhance user experience and conversion rates.

Link Building

A targeted link-building campaign secured over 200 high-quality backlinks from reputable sites within the language learning field. This effort aimed to bolster the authority of both existing and new landing pages.

Blog Creation

Previously used only for internal news, the blog was transformed into a powerful SEO tool. A fresh, engaging design was ntroduced, and a strategic content plan was developed to attract and convert readers.

SEO Content Strategy in Five Languages

A long-term content strategy was built around the topic cluster model, organizing keywords and topics into topic clusters. This approach ensures that all content is interlinked, providing comprehensive coverage of key topics and improving search engine rankings.

SEO Copywriting in English

To kickstart the blog, over 60 high-quality blog articles were delivered in English. The client’s team continued this effort, focusing on creating and optimizing new content over the next 12 months.

SEO Strategy for Long-Term Growth

The Results

The results demonstrate the lasting impact of a well-executed SEO strategy. By enhancing technical performance, multilingual content, and link-building, the client achieved sustained growth, improved rankings, and higher engagement. The successful implementation of a long-term SEO strategy has positioned the client for continued success and dominance in the competitive online language learning market.

Rapid Visibility growth following seo fixes

1. Significant Increase In Organic Visibility

+36% increase in organic visibility in 3 months
+146% increase in organic visibility in 11 months
Visibility index increased from 19% to 46.74%
Achieved 88% visibility on keywords in the “teacher” and “tutor” categories

Outranked the main competitor in 6 months following a Google core update
Achieved 85% visibility gain over the main competitor in 11 months

Beating Competitors with Strategic SEO Enhancements

2. Outranked Main Competitor

Top Rankings for Key Product Keywords

3. Achieved 1st Position For Key Product Keywords

Secured the 1st position for 18 keywords
Top 3 positions for 34 keywords
Top 10 positions for 36 keywords

Long-Term Growth

4. Sustained Growth In Organic Traffic

Regularly updated with fresh, relevant articles, the blog became a hub for information-seeking readers, boosting organic traffic and enhancing SEO performance. The strategic content plan consistently attracted new visitors and encouraged repeat engagement, significantly contributing to long-term traffic growth.

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