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Average position is gone. New ad position metrics in Google Ads

Google has officially announced that at the end of this month (Sept. 2019) they’ll be removing the average position metric from Google Ads and will be introducing some new metrics to help advertisers better understand where their ads appear on the search results page. This announcement caused confusion among many advertisers because many people are …

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Which are the Most Expensive Keywords on Google in 2015?

How high you think that the CPC of an Adwords keyword could be? Maybe $50 – $60? Better try with $500 – $600! At least that’s what a recent study reviled. In August 2015, the folks at WebmageXF and SEMrush figured out which keywords have the highest cost-per-click in Google AdWords in 2015. Their finding is presented …

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