What is Image Alt tag and Is It Important for SEO?

One of the most common SEO mistakes I see on websites is the absence of Alt tags on images. I suppose that many webmasters underestimate the importance of the Alt tag because they don’t understand its role in SEO. In this article, I’ll explain what’s the function of the Alt tag in Search Engine Optimization […]

Why Your Code to Text Ratio Still Matters (for SEO)?

What is the Code to Text Ratio? Every webpage has a certain amount of code and a certain amount of regular text. The Code to Text Ratio (a.k.a. Text to HTML ratio) represents the percentage of actual text on a web page compared to the percentage of HTML code on the same page. Basically, it […]

The Importance of Bold and Strong Tags in SEO

If you’re doing some research on on-site SEO techniques, you’ll probably find many articles claiming that putting keywords in bold (by using <B> and strong <STRONG> HTML tags) and italic (<I> and <EM> tags) has a positive impact on web pages’ rankings. But is that true? Will you improve your Google rankings by simply bolding […]

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