Difference Between NoIndex and NoFollow Tags and How to Use Them in SEO?

If you’re interested and SEO and constantly optimizing your website, you must have heard of index, noindex, follow, nofollow….and wonder what the heck people are talking about? In my SEO audits, for example, I’m extensively looking at the website’s linking structure and analysing the internal links that are followed vs. nofollowed, indexed vs. noindexed. In […]

What is Duplicate Content and Its Effect on SEO?

Last week I spoke with a client about his company’s blog and I gave him a few suggestions on how he could increase the engagement and improve the SEO of its website by using blog articles. I was very surprised to see his negative reaction to the idea of re-posting his LinkedIn articles on the […]

What is Image Alt tag and Is It Important for SEO?

One of the most common SEO mistakes I see on websites is the absence of Alt tags on images. I suppose that many webmasters underestimate the importance of the Alt tag because they don’t understand its role in SEO. In this article, I’ll explain what’s the function of the Alt tag in Search Engine Optimization […]

The Top 5 Keyword Research Tools Every SEO Must Use

Keyword research is the foundation of almost every successful digital marketing campaign. No matter if you prepare an SEO, PPC, or content marketing campaign you need to start with one thing – keyword research. And no matter if you work as an SEO consultant, PPC expert, or Content marketer, you need to master the keyword […]

Why Your Code to Text Ratio Still Matters (for SEO)?

What is the Code to Text Ratio? Every webpage has a certain amount of code and a certain amount of regular text. The Code to Text Ratio (a.k.a. Text to HTML ratio) represents the percentage of actual text on a web page compared to the percentage of HTML code on the same page. Basically, it […]

The Importance of Bold and Strong Tags in SEO

If you’re doing some research on on-site SEO techniques, you’ll probably find many articles claiming that putting keywords in bold (by using <B> and strong <STRONG> HTML tags) and italic (<I> and <EM> tags) has a positive impact on web pages’ rankings. But is that true? Will you improve your Google rankings by simply bolding […]

How to Write SEO Friendly Blog Posts?

A lot of companies start blogging for two reasons: to engage with their customers and to improve their website rankings. And despite what some people see these two goals as contradictory, they are in fact complementary. To write successful blog posts you should follow three main rules: First of all: you should write genuine, interesting, […]

What’s the difference between dynamic and static URLs? Which is better for SEO?

From an SEO perspective, there are two types of URLs: static URLs and dynamic URLs. And a lot has been said about their importance for SEO. Some people, though, still get confused by these terms and don’t really understand why static and dynamic URLs are treated in a different way. This article represents a general […]

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